"A household based in North London seeks an exceptional and skilled educator to guide their smallest child on his first steps to growing into an English gentleman."
Looking at this listing, you might easily miss the phrase "beginning" as mere figurative language.
Yet, it might be the most significant part of this unusual job advert, as it attempts to recruit a teacher for a one-year-old.
Many of applications have now been sent in since the anonymous family published their search for the highly paid tutor, who must be "a uniquely qualified person".
In recent few weeks, the advert has gained notice across the media, with several questioning why?
Innovative Idea
The CEO, head and founder of Tutors International, which is supporting the family in their hunt, explained that in spite of first skepticism, he considered the idea "forward-looking", and "progressive".
When he met the family, he mentioned they recognized the unusual character of their request, and how immature their son is.
Nevertheless, they clarified that they "didn't want to wait any longer" to hire a tutor, as they had postponed until their firstborn was five, and by that point "cultural influence had already taken hold".
But what does the family refer to by "cultural leaning"?
It's "all-encompassing", the expert answered. "How you eat, how you speak".
He stated the elder child had adopted "very nuanced, unspoken signals" from the family, and had assumed their cultural norms. The family explained to him they hoped to prevent history to repeat itself with their younger child.
The intention: To engage a UK tutor, who should speak with RP, to guide the baby right from the beginning.
Subtle Influence
"A lot of the learning at the beginning here is somewhat acquired indirectly," explained Adam.
It's via this natural absorption that the family are aiming the child will acquire the UK customs they aim to cultivate.
The consultant said the tutor had to be somebody who studied at "prestigious academies – similar types of schools as the family plan to send their son to".
"The tutor just has to be the suitable individual, they'll be carrying out things they don't even know they're doing, just naturally," he said.
Expense Not a Factor
The family told the expert the selected educator should ideally also have understanding of or passion in riding, skiing, creative fields and instrumental training so as to shape the child in a broad spectrum of hobbies.
More than that though, he explained the family desired the tutor to enrol the child on a selection of classes so the child would be "equestrian training and picking up an tool by the time they are around three years old".
In the family's perspective, helping their son grow into a "UK sophisticate" will lead to accomplishment and provide access.
"Taking into account the pros and cons of that, because it's certainly a class statement," he notes.
But, notwithstanding all this instruction in "UK identity", could the child adopt what is termed cultural bias from the multicultural family he is raised by in any case?
"Absolutely", said the CEO. "The family realize this may not work, but they've just taken the attitude of, 'let's give it a go and let's go as soon as we can', because the cost of it is not relevant," he stated.
Impractical
There are some in the tutoring industry who have similar reservations.
Another CEO, head and founder of an educational organization, who supplies individual instructors, commented that "the development of embracing two identities, or actually, discovering oneself, is something that must be lived into, not designed."
The expert noted that he had emigrated from the Far East to the United Kingdom at the period of seven, and had been raised understanding and living two backgrounds. He progressed to study at a prestigious UK institution.
"The notion that one individual can act as a embodiment of UK identity, someone who can possibly transplant the qualities of a British gentleman upon a 12-month-old child, seems to me optimistic and impractical," he wrote.
"From my perspective, employing a distinctly UK tutor from babyhood will not instantly produce the result they desire.
"I never had such a tutor, and nevertheless I have been lucky enough to enjoy many of the experiences they desire for their son."
He stated: "The truth is, self-identity can not be imposed from the outside; it must be chosen, and it must be internally driven."
Purchasing UK Culture
Naturally, UK identity is something the CEO thinks can be taught – and sold.
"I believe the reality that the world regards us in this regard is something that we should be cherishing|valuing|appreciating
